Impressions, Clicks and Conversions – Some Basic Definitions
Sorting out the data produced by an online ad campaign can be an intimidating task, especially if you’re new to online advertising or are unfamiliar with the terminology. Understanding the difference between impressions, clicks and conversions will help you make sense of your campaign stats, and help you put them in their proper context so you know which metrics are the most important to pay attention to. Below are some key ideas to keep in mind when you’re learning how to properly evaluate your campaign data. Impressions, Clicks and Conversions – Some Basic Definitions The first order of business is to define some of the key terms that are frequently used in your stats. Impressions – This is where all of online advertising begins, and likely where you’ll see the highest numbers because an impression is generated every time a web page is loaded and viewed. Keep in mind that just because the ad was displayed doesn’t mean that the visitor intentionally read it or even paid a